The logo tries to evoke the main use of the app - logging drinks - with the universal counting system of tallying. I tied this in with drinking by making the tallies toothpicks, three of which have olives to evoke a martini-esque feel.
I decided to make the app extremely simple but somewhat playful to ensure that the user, in whatever level of inebriation, can still understand and use the app. I made buttons big with large icons and tried to keep text to a minimum, and the font I chose is a beautiful and playful one.
I came up with the idea for the app to fill my own desire to track my drinking habits, and realized that many people - especially college students - either don't know how to drink safely or want to limit their drinking in some way (calorie intake, being safe to drive, etc.).
I wanted to educate people to drink responsibly, so I strived to give the app two main functions: logging drinks for the current night, and showing data and trends for previous nights.
Part One: Tonight
Since the primary function of the app is tracking current alcohol consumption, I wanted the user to be able to start tracking immediately after launch. That’s why there is a list of 6 options which, upon selection, bring you to the tracking screen. The first option starts the night with no limits, but the others were carefully crafted to help the most common drinking scenarios: drink less, lose weight, pace yourself (drink a certain amount per hour), ride the buzz (stay “tipsy”), and be safe to drive.
The Tonight screen is split into 2 parts. The first shows important stats like number of drinks, estimated blood alcohol content, calories consumed, etc. This dashboard-like view of data allows the user to quickly learn about their current state and make informed decisions about whether or not to continue drinking. The bottom part is composed of 4 large buttons with the most common drink types to allow easy tracking.
The next morning, users can log their overall mood of the night, whether or not they have a hangover, and any notes for the occasion. This personalizes the experience and helps users make changes to their habits by seeing how each night affects them.
Part Two: Past Nights
The History screen provides a bird’s eye view of your past month of drinking to learn about habits and trends. It shows stats like total drinks, favorite drink, number of hangovers, etc. and lists the nights you went out for quick reference.
Clicking on a cell brings you to a screen with detailed information for that night such as timestamps for when each drink was consumed, notes for the night, and a “Briefing” showing a summary of all the collected data for the night.
The Dashboard brings up a graph of all previous nights’ total drinks as well as a comprehensive set of interesting stats. This page can be shared on social media to increase engagement and virality.