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CE Website Redesign

Due to the existing website's confusing navigation and inconsistent logo and brand design, I took a weekend to rethink everything. The result manifests itself in three distinct parts: navigation, cover pages, and product selection.

Part 1: Navigation

Part 1: Navigation

To display in one page all of our company's divisions, we previously had created blocks for each, with various background photos, logo dimensions, types of information, navigation choices, and even font sizes.

This colorful approach aims to continuously and aesthetically display each division so that only what is most important to the customer is visible: the company's logo, name, and category, a brief description of the company's services, and a single button to navigate to a more informational page. This way, costumers can quickly scan for what they are looking for and navigate away with one click.

Part 2: Cover Pages

Part 2: Cover Pages

This cover page for our tutoring company BlueConnect illustrates the minimalistic principles I have tried to embed in this redesign.

The powerful color gradient, plucked from the Services rainbow, is uniform throughout the page to create a brand identity distinguishable from the other divisions.The liberal spacing and icons declutter the page's information, and a clear call-to-action at the end of each important section prompts the customer to continue forward in the navigational process.

Part 3: Product Selection

Part 3: Product Selection

For some services like Maid My Day, a few steps must be taken before landing on the right product for the situation. I wanted to make these steps an enjoyable experience instead of an annoyance, so I focused on providing clear visual cues that would lead to the personalized service in the fewest clicks